For Immediate Release

January 7, 2005

Manitowoc Crane CARE goes global and unveils new customer rapid response teams

Manitowoc Crane CARE, one of the fastest growing divisions at Manitowoc Crane Group, will demonstrate its global coverage and provide further details of its services at this year’s CONEXPO 2005. Since the integration of Potain and Grove into Manitowoc Crane Group, Manitowoc Crane CARE has become a comprehensive source for global after-market support for all products spanning the Manitowoc Crane Group offering.

That development work is now complete and the result is an international office and dealer network covering parts, service, training, and documentation which is second to none in the lifting industry. Rapid expansion plans have seen Manitowoc Crane CARE rolled out initially in the Americas, then in the EMEA (Europe, Middle East and Africa) region followed by the Asia-Pacific region. 

In North America there are now 120 Manitowoc Crane CARE dealers offering a full range of support services. Of these, 16 dealers, operating from 55 locations, have attained the coveted Manitowoc Crane CARE Elite status. To reach this level, companies must provide dedicated resources including superior workshop facilities, yard lay-down areas sufficient for component handing, state of the art welding equipment and field service vehicles – the kind of equipment required to give immediate response expected by MCG customers. The companies must also have an onsite document library and training capabilities. The Elite program is proving a great success with many companies currently in the process of updating their facilities in an effort to achieve the prestigious status.

Other recent developments at Manitowoc Crane CARE have seen the division integrate its software systems to streamline and simplify its parts ordering procedures; expand its training programs with new training centers; standardize practices including parts pricing and warranty; and open new parts facilities around the world. At the company’s Annual Conference, held in Nashville, Tennessee, last year, Crane CARE also announced the launch of a new web-based GPX support program for all brands and a Crane CHECK inspection and certification program.

The company is also launching its own line of branded consumables, which will be officially unveiled at CONEXPO 2005. The range, which includes products such as lubricant, O-ring sets and touch-up paint, are all supplied by leading industrial manufacturers to precise specifications detailed by Manitowoc.

Larry Weyers, executive vice president of Manitowoc Crane CARE, says he is looking forward to talking to customers about the newly expanded division.

“Manitowoc Crane CARE is about so much more than simply parts and service. It’s about partnering with our customers and helping them improve their business. Whether that’s training their staff, supplying technicians, enhancing their operations, or improving their equipment, there are many ways we can help. Hopefully by talking more with end users at CONEXPO we can help make their businesses a greater success in 2005.”

About The Manitowoc Company
The Manitowoc Company, Inc. is one of the world's largest providers of lifting equipment for the global construction industry, including lattice-boom cranes, tower cranes, mobile telescopic cranes, and boom trucks. As a leading manufacturer of ice-cube machines, ice/beverage dispensers, and commercial refrigeration equipment, the company offers the broadest line of cold-focused equipment for the foodservice industry. In addition, the company is a leading provider of shipbuilding, ship repair, and conversion services for government, military, and commercial customers throughout the U.S. maritime industry.

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For More Information Contact:

Tom Cioni
Manitowoc Crane Group
Tel: + 1 920 683 6510
tcioni@manitowoccranes.com

Steve Brown
SE10 Creative
+ 1 414 221 9407
brown@se10.com
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